CHICAGO - Velveeta is no stranger to unique marketing campaigns and collaborations, including a line of nail polish that smells like actual cheese. Now, the brand is getting into the cocktail space ...

Velveeta is expanding its cheese empire. On Tuesday, the cheese company announced its first foray into the world of queso. And it's not just bringing one dip to the party — it's bringing three. As the ...

Kraft Heinz's launch of Velveeta ready-to-eat queso, Shells & Cheese flavors and gluten-free Shells & Cheese,“mark a significant step in our innovation journey,” Alison Kelly, director, Velveeta, told ...

Boxes of Velveeta stacked at a grocery store. The household brand has officially launched into the ready-to-eat snack category with a brand-new line of a summer staple that'll have fans asking, "Why ...