The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...

Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces. But recently Milou, who lives in the Netherlands, learned there's a name for the beachy, laid-back ...

No, that's not a keyboard smash. Nor is it a spell-check or editing fail. That's the way VSCO girls express their excitement. And I don't understand it any more than you do. If anyone had a hot girl ...

Remember that time when using camera filter apps were all the rage? While Retrica was a favourite app for the filter-lined camera in the 2010s, one app seems to have created an aesthetic of its own.

Remember the VSCO girl trend that literally took over the Internet during 2019? The scrunchie-wearing, metal straw-using, Fjällräven backpack-toting aesthetic has since been replaced by TikTok ...