Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The advertising presentation also previewed upcoming content on HBO and the newly re-dubbed HBO Max. In September, "Task," starring Mark Ruffalo, is expected on HBO, a crime drama about an FBI ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced ...

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus ...