When big swells or high winds keep anglers off the ocean, creative juices sometimes flow and we create new lure designs during the downtime. Some new designs pan out and some don’t, but they are all ...

A friend of fallen Rockford officer, Jaimie Cox, has founded a company he hopes honors his friend’s memory. Ben Schuster is the founder of Blueline Lures, which sells fishing lures made out of gun ...

A Mississippi teenager with a love of fishing combined that passion with his enjoyment of painting and the outcome was hand-painted fishing lures that are not only catching fish, they're catching ...