Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Elon Musk’s AI firm xAI has purchased X, formerly Twitter in a $33 ...

“X,” the site formerly known as Twitter, has been bleeding users (and advertisers) since Elon Musk took over the site and made many unpopular changes. The slow migration has exploded into an exodus to ...

X, the app formerly known as Twitter, is implementing yet another controversial change. Starting this week, users won't be able to see which posts others have liked — adding a new layer of anonymity ...

X is an online advertising company, mostly, and video advertising can be lucrative, or at least more lucrative than the skimpy in-feed text and image ads that Twitter could never quite convert into ...

X now officially allows adult content on its platform just weeks after Elon Musk claimed it was a safer place than Instagram for your family photos. Credit: Nikolas Kokovlis/NurPhoto via Getty Images ...

X TV has his the smart TV app stores. Will Musk and company's focus on video work out? Credit: MAURO PIMENTEL/AFP via Getty Images Now, X is taking another step in its moving image pivot: A dedicated ...

Elon Musk announced the transformation of Twitter into 'X', an all-encompassing super app. Musk envisions 'X' as a platform that will encompass social updates plus payments, banking, and more. Twitter ...

Elon Musk’s plan to reduce X’s dependence on advertising revenue by increasing paid subscriptions is still not taking off. According to a new, third-party analysis of the X Premium subscription ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Elon Musk's X played a starring role in another weekend internet kerfuffle. It began when Nikita Bier, ...

Elon Musk’s social media app X has been placing advertisements in the search results for at least 20 hashtags used to promote racist and antisemitic extremism, including #whitepower, according to a ...

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments policy to be less dependent on ads. Before, ...