Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

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When you think of the ‘90s, one of the first things that comes to mind is the iconic supermodels of the era and the unforgettable beauty looks they wore. For many of us, Naomi Campbell, in particular, ...

Which Ulta Beauty mascara is best? Whether you like a more natural, “no-makeup” look or want something more dramatic, there’s no better place to start than mascara. Mascara can be the easiest way to ...