Savvy business owners are always on the lookout for cost-effective ways to get customers in the door. Running sales promotions creates excitement and urgency for specific products or services. You can ...

Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

As a business owner who desires growth, you definitely need to adopt certain types of marketing because it is the most effective way to connect your products or services with your audience so that you ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Sales Promotion Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...