The fast-casual chain is expanding into airports and military bases while investing in digital tools and restaurant ...

Tropical Smoothie Cafe unveiled new branding as it grows rapidly under the ownership of private equity firm Blackstone.

The chain’s updated look will also include a redesigned web and app that will offer more seamless browsing, customizations and access to loyalty rewards.

A tropical fast-casual restaurant chain is getting a fresh new look as it prepares for thousands more locations. Tropical Smoothie Cafe announced "a full-scale brand transformation" in a news release ...

A reimagined brand experience, built on the "Eat Some Good!"™ philosophy guests already love, as Tropical Smoothie Cafe tops $1.6 billion in system sales and expands nationwide. ATLANTA, Sept. 16, ...

Tropical Smoothie Cafe is upgrading morning routines with the new limited-time Salted Caramel Javablender Smoothie. Now ...

ATLANTA, July 1, 2025 /PRNewswire/ -- Just in time for peak summer heat, Tropical Smoothie Cafe ® is bringing bold, beachy vibes to smoothie lovers everywhere with the launch of two crave-worthy ...

Tropical Smoothie Cafe is known for its colorful, fruity smoothies, but also offers wraps, sandwiches, and flatbreads.

As the new live-action “Lilo and Stitch” film hits theaters nationwide on May 23, fans can extend their feeling of “Ohana” (a Hawaiian word that means “family”) with Tropical Smoothie Café’s latest ...

Tropical Smoothie Cafe CEO Max Wetzel spoke with FOX Business about what's driving the chain's continued growth.