This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

Joel Tadman puts the new Titleist Pro V1 golf ball for 2025 through its paces to see how the number 1 ball in golf has changed ...

Titleist’s 2024 Tour Soft and TruFeel golf balls are a good reminder that you don’t have to shell out $50 per dozen to get a quality product packed with performance. With Pro V1 and AVX positioned as ...

The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented the company’s status firmly at the top of the golf ball world. The company ...

There’s a good chance you’ve heard it before, but it still bears repeating: The golf ball is the only piece of equipment in your bag — save for your grips — that sees action on every shot you take.

It’s a feeling all too many of us have encountered on the golf course; Nico Echavarria was running out of golf balls. Luckily for Echavarria, who earned his debut PGA Tour win at the Puerto Rico Open ...

Gear: Titleist AVX AIM 360, Titleist Tour Soft AIM 360 Price: $50 (AVX AIM 360), $40 (Tour Soft AIM 360) Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Finally it is here! Amazon Prime Day October 7th-8th – a time to rejoice for all golf fans as unbelievable golf ball deals land. If only that was the case! In reality, Amazon Prime Day for golfers is ...

Take a stroll down the range this week at the Tour Championship and you’re likely to see a few players hitting a new prototype ball. The red and black logos on the side of Titleist’s Pro V1 and Pro ...

One of Titleist’s cult-favorite golf balls is coming back to the retail market, albeit in limited fashion. The company is releasing the elusive Pro V1 Left Dot, one of its Custom Performance Option ...