Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new generation of kids who have grown up with TikTok skincare and make-up routines.

Before the video of teenage sensation Azziad Nasenya broke the internet, whining her waistline to hit the song Utawezana, many Kenyans were not familiar with the viral potential of TikTok. Azziad ...