A Steve Jobs quote once inspired a years-long fascination with the idea of Apple building a TV set. The product never came to fruition, but the dream lives on, stoked by a new Mark Gurman rumor that ...

Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box. It's one of the famous Steve Jobs stories, a claim ...

For several years back in the late 2000s and early 2010s, there were persistent rumors that Apple was making its own TV set (mostly stemming from analyst Gene Munster). It made sense after all—at the ...

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