As pop royalty (you know who she is) continues to thaw out in anticipation of the Christmas season, Swatch has unveiled its touching Holiday Collection, framing its timepieces as symbolic invitations ...

Swatch has revealed a new model of its Blancpain Fifty Fathoms, in a green and beige colour way called Green Abyss. Priced at £350, the watch will be available at select Swatch stores from 7th June, ...

Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

One thing you can always guarantee with the turn of a new year is a new flurry of watches. While we're likely to see interesting new designs throughout the year, the first few weeks are always adorned ...

Swatch’s latest MoonSwatch, the Mission to Earthphase – Moonshine Gold (Hunter’s Moon), looks like another whimsical nod to celestial events (we still think it’s one of the best watches around if ...

Swatch just released the eighth installment in the bioceramic Blancpain Scuba Fifty Fathoms line, and it is by far the boldest one yet. The newest addition to the Blancpain x Swatch lineup is very ...

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

Designed in the official Milano Cortina 2026 “Imagination Vibe” colour palette, the two watches showcase the distinctive blue and green gradient set against a crisp white base. Additional design ...

Ask a watch guru about their favorite watch collabs, and the Swatch x Omega MoonSwatch phenomenon will certainly be in the mix. Now, the affordable link-up—which has successfully brought together two ...

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table. It was called Swatch x You, and it let you ...

Alain Villard is the charismatic CEO behind Swatch, the Swiss watchmaker known for its brightly hued timepieces that are often associated with our childhoods. But under Villard, Swatch, whose ...