Swag quickly solidified itself as an integral part of the event experience, but it’s often treated as a checklist item rather than a powerful strategic tool. As attendee expectations shift and ...

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations evolve, so must the strategy behind the branded giveaway. The era of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at ...