Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

True to the name of this blog, over the years I have discussed many methods for increasing feelings of attraction and desire. I have, for example, shared how behaviors such as extended eye contact can ...