Salacious images in ice cubes? Subliminal commands in movie theaters? Years after the de-bunking of myths of advertising mind control, we're coming to realize that unconscious responses to persuasion ...

Can consumers be manipulated by advertising messages hidden in pictures? Are there images in popular family movies that convey secret sexual messages? Is it possible to listen to motivational tapes ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

Yes, subliminal messages are simply words and images, and they work. All of our lives, we are affected by words that make an impact on our thoughts and beliefs, experiences that have a psychological ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...