Singapore-based clothes rental subscription platform Style Theory believes the future of fashion is renting because of a fundamental shift in consumer mindset. Sreeram Rajendran, the head of growth at ...

Hello Internet! Welcome to STYLE THEORY, where beauty is a science. Suit up and come along as we answer fashion’s most important questions: Is your makeup poisonous? Could a high heel actually kill ...

Four new tenants have taken space at L.H. Charney Associates’ 1441 Broadway, also known as 10 Times Square, Commercial Observer has learned. The largest of the four was clothing rental service Style ...

I discovered a clothing rental service in Singapore after the lockdown. For about $66 a month, I can rent up to six outfits. Although the experience has been hit and miss, it's made me more ...

The newest viral fashion trend taking over TikTok has arrived in the form of the “wrong shoe theory.” Favored by the likes of Kendall Jenner, the concept is gaining supporters as we speak. But, what ...