In 1954, Studebaker and Packard formed a merger in a desperate attempt to survive the aggressive Ford-GM price wars. Things didn't go as planned, and both companies went bankrupt in the 1960s. But not ...
Developed as a final attempt to save the company from going under, the Studebaker Avanti was way ahead of its time when it debuted in 1963. It was innovative and luxurious and looked more European ...