Since I wrote one of the most popular books on Steve Jobs’s presentation style, my ears perked up when Gates called Jobs a “natural.” I know that Jobs improved over time, because he practiced over and ...

Introduce the antagonist. In every classic story, the hero fights the villain. The same holds true for a Steve Jobs presentation. In 1984, the villain was IBM, “Big Blue.” Before Jobs introduced the ...

People think of Steve Jobs as a masterful public speaker. That’s largely because, well, he was. Jobs was good at telling stories in a way that many tech CEOs just aren’t. I think you could argue that ...

For more than three decades, Steve Jobs transformed product launches into an art form. His bold vision for media consumption and his rise as the world’s most celebrated corporate storyteller helped ...

Microsoft Corp. co-founder and former CEO Bill Gates has shared insights into the art of delivering compelling presentations, highlighting the late Apple Inc. co-founder Steve Jobs‘ natural talent in ...

Forbes contributors publish independent expert analyses and insights. Harvard instructor and bestselling author on leadership communication. Although Tom Cruise’s name appears above the title of Top ...

On August 15, 1998, the first iMac, introduced by Steve Jobs just a few months prior, officially went on sale, marking a turning point for Apple and the first true consumer desktop from the company.

Think visually. Apple presentations are strikingly simple and visual. For example, there is very little text on a Steve Jobs slide. While the average PowerPoint slide has 40 words, there were far ...