When Sprite hired an ad agency to work on the brand in the late 1960s, it created an identity with green labels to emphasize the green bottle—which the brand had used since it launched a few years ...

Sprite is about to drop a new flavor. The company announced on May 19 that it is launching a new limited-edition summer flavor. "Sprite + Tea" is directly inspired by consumer consumption and the ...

Move over, Arnold Palmer, there’s a new drink on the golf course. Iced tea and lemonade is a time-tested combo ideal for sipping in hot summer weather. Now that drink, often referred to as a “half and ...

Sprite has launched a new campaign building on its ‘Clear Hai’ platform. The TV campaign comprises two films, conceptualised by Ogilvy & Mather. One of the films is titled ‘Valet’. It stars a ...