What happened to NBA logos? Once upon a time, the graphic design of the league reflected the zeitgeist of the era, a window into the culture intertwined with the Association at any given time in the ...

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

The NBA's logo immortalized Jerry West's legacy. Whenever people see his silhouette dribbling the basketball, they remember his greatness and impact on the sport. For those who have been wondering why ...

The Knicks can now hang a banner next to the 1973 NBA championship banner in Madison Square Garden, the last title they won.

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

The NBA Cup has now been narrowed down to two teams, with the New York Knicks and San Antonio Spurs set to meet in the ...

It’s common for fans to recall how players from the 1990s idolized Michael Jordan as their ultimate inspiration, or how the newer generation entering the league today looks up to icons like LeBron ...