The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand ...

If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Syracuse quarterback Steve Angeli continues to grow his brand even while sidelined with a torn Achilles injury. On Thursday, ...

Powerade is returning to the NIL space for its third consecutive year ahead of the 2025 season. The sports drink has inked NIL agreements with LSU quarterback Garrett Nussmeier, Arizona State ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

Robert Horry believes that he is the reason why Kobe Bryant netted $400 million from his initial $6 million investment in ...

Power Water is also zero sugar and only 5- to 10-calories per bottle, making it a simple switch for anyone looking to hydrate ...