And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Until now, it was the only major U.S. airline that allowed passengers to check two bags at no extra cost. On May 28, most ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free checked bags for each ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

Proposed legislation would cap interchange fees on airline rewards credit cards, potentially undermining the big business of ...

U.S. airlines are pocketing billions from checked bag fees, with new data showing that revenue from this often-overlooked ...

Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.

The policy will begin tomorrow, when some passengers may be subject to a checked bag fee ... revenue but said it also stood to lose $1.8 billion in business from loyal customers who flew Southwest ...

Under the new policy, holders of a Southwest co-branded credit card and flyers with Rapid Rewards A-list status will be ...