First came assigned seats. Then checked bag fees. Up next: a move to traditional boarding groups. Southwest Airlines is reversing course on yet another key promise it made in the not-so-distant past.

In a major change, Southwest Airlines will end its controversial open seating boarding process and begin assigning seats to all of its customers. Its the first time in 50 years that the low-cost ...

*New York (CNN) — Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its ...

Southwest publishes four fare tiers, two of which offer improved boarding. The first group is Business Select, which boards between A1 and A15. With the exception of those in the preboarding group who ...

If you are a frequent Southwest Airlines flyer, then read this important update. Southwest Airlines is preparing to make one of the most significant changes in its half-century history: rolling out ...

In July, Southwest Airlines announced that it would be ditching its signature open-seating model for a more standard assigned-seating system—leading some to wonder whether Southwest is losing its most ...

Southwest Airlines on July 29 will begin to offer seat assignments during the booking process for flights from Jan. 27, 2026, the carrier announced this week. The airline a year ago announced it would ...

Southwest Airlines said Thursday that it is changing its boarding process and assigning seats to passengers. This is the first time in the airline’s history that it will assign seats ahead of boarding ...

New York (CNN) — Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its ...