First came assigned seats. Then checked bag fees. Up next: a move to traditional boarding groups. Southwest Airlines is reversing course on yet another key promise it made in the not-so-distant past.

Because of Southwest’s snooze-you-lose boarding procedure, the awkwardness of searching for a seat skyrockets the closer you are to the end of the queue. All the “good” seats will be snatched up—not ...

In a major change, Southwest Airlines will end its controversial open seating boarding process and begin assigning seats to all of its customers. Its the first time in 50 years that the low-cost ...

DALLAS (AP) — Goodbye, cattle call. Southwest Airlines said Thursday that it plans to drop the open-boarding system it has used for more than 50 years and will start assigning passengers to seats, ...