Social media communities aren’t just a vehicle for product sales – they set trends and it is time to give them a seat at the ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

relatable content that feels personal and trustworthy. For beauty brands, social media has become a platform for community building and brand advocacy. Natasha Tuli, Co-founder & CEO of Soulflower ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.