The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...