It seems an unlikely way to increase profits but a study suggests that repositioning the handles on shopping trolleys could boost sales by 25 per cent. The theory goes that trolleys with a regular ...

Supermarkets could make customers part with more money by changing the shape of their shopping trolleys, research suggests. A study, led by Bayes Business School, of London's City University, looked ...

How you push your shopping trolley could cut the amount you spend by 25%, scientists have found. Scientists from the City University of London's Bayes Business School found that trolleys with a ...

Shoppers are likely to save money in the run up to the holiday season if they use standard shopping trolleys, new research has found. The study, led by Bayes Business School, explores how using the ...