Service area pages are website landing pages that promote the locations to which a business travels to serve its customers. They are sometimes also known as “city landing pages.” When properly ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

Think of them as a focal point in your audience’s journey to do what you want them to do. Each landing page is tailored to both market and sell visitors on taking the action you want them to, whether ...

In this era of online marketing, a landing page is not a luxury, it's a necessity. In most cases, the difference between closing a sale and having a consumer choose a competitor can be chalked up to ...

What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts. If you want to market an individual product, service ...

If you're investing in online advertising across platforms like Google and social media, creating a landing page can help turn visitors into leads, subscribers or customers more efficiently. Just like ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...