What’s in a name? Everything. One of the most important branding assets your business can own in today’s digital age are your vanity URLs. Through personalized vanity URLs, you can establish your ...

Vanity URLs have been long misunderstood, for good reason. A vanity URL is an unique web address that is branded for marketing purposes. Vanity URLs are a type of custom URL that exists to help users ...

When you're creating a URL, context is everything. The URL you create for a personal blog would be different from your business website's URL. When you use a subdomain to create a custom vanity URL, ...

Because www.wm.edu/offices/communityvalues/sarp/studenthandbook/ won't fit on a postcard. Good information architecture does not necessarily translate to simple URLs ...