"He was a hearty and straight-forward good guy." ...

Sato's career in games began in the 1970s.

Hideki Sato, the designer behind virtually every Sega console, and the company’s former president, has died age 77. Japanese games outlet Beep21 reports that Sato passed away this weekend.

Former Sega president and console designer Hideki Sato has died. News of his passing was reported over the weekend by Japanese outlet Beep21, and Sega later posted a statement online honoring Sato for ...

The visionary engineer who created the Master System, Genesis, Saturn and Dreamcast has passed away. Sato spent 37 years at ...

Sega's 'Father of Hardware,' Hideki Sato, has passed away at 75. Sato was instrumental in developing nearly all of Sega's ...

The gaming community loses one of its legends, as Sega's former president and the designer of it's iconic consoles has passed ...

The storied engineer passed away this Friday, February 13, 2026, at age 77. Joining Sega back in 1971, Sato saw the company go through every transformation firsthand, from a U.S.-based electronics ...

Hideki Sato, former president of Sega and designer of its consoles, has died at the age of 77. Japanese media outlet Beep21 reported on his death. “Hideki Sato, known as the father of Sega hardware, ...

There’s a belief that you might see going around every now and again that simply will not die: that the Sega Saturn, which came out 30 years ago this month, failed because Sega was not aware that 3D ...

The original 16-bit console, the Sega Genesis, offered significantly higher graphical fidelity and performance than the NES, giving Sega a two-year head start in the 16-bit console generation. The ...