Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the ...

Salesforce.com has agreed to acquire Krux, a highly regarded independent data management platform, marking another prized data-management platform (DMP) to become part of an even bigger marketing ...

In a move to improve on the data used for ad targeting, research company Survata unveiled Data Partner network Friday with data management platform (DMP) companies Lotame, Salesforce DMP, Oracle ...

In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the ...