In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

This sponsored post is produced in association with Citrix GoToWebinar. The power of online connectivity has empowered a new generation of marketers to evolve beyond their old fire-and-forget roles ...

She gets a funnel, he gets a funnel, you get a funnel! It may be no surprise that everybody is talking funnels these days. Sorry to burst your bubble, but the idea of a systemized process to get your ...

The sales funnel is the main tool showing where you lose customers and what stage of the customer relationship is the most problematic. It also shows what things should be changed in order to increase ...

(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. But all too often, content marketing gets ...

It’s Valentine’s season again. That time of year when sparks fly and love fills in the air. In honor of the big “V” -- and because I love any excuse to use a cheesy metaphor -- it’s the perfect time ...

Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...