Having successfully created a leadership position by proudly owning the comedy genre through light-hearted & refreshing content, SAB TV, India’s only family comedy entertainment channel announced the ...

After his successful stint in Bigg Boss 18, Avinash Mishra lands a leading role in a new SAB TV drama. This emotionally ...

SAB TV has set the ball rolling to launch a Current Affairs channel in April-May this year. Confirming this to exchange4media, Markand Adhikari, Vice-chairman and Managing Director, Shri Adhikari ...

SAB TV, the second GEC from the Sony stable, is testing new waters with the launch of 'SAB Ka Evening Show'. Scheduled to go on-air every Saturday from 5 November, the one and hour long show will ...

SAB TV, the general entertainment channel owned by Multi Screen Media Pvt Ltd (MSM), today said it is focusing on enhancing its reach and increasing fresh content to drive future growth. SAB TV, the ...

Pickle Advertising has conceptualised a new TVC for SAB TV that reinforces the brand message 'Asli Mazaa Sab Ke Saath Aata hai". This is the third phase of the campaign through which SAB TV looks to ...

Starting November 5, 2011, SAB TV will add fresh comedy entertainment with the launch of ‘SAB Ka Evening Show’ that will feature a one-and-a-half-hour long Maha-episode of family comedy every Saturday ...

Sony Entertainment Television has re-launched SAB as a 24-hour comedy channel. The existing non-comedy contents will be replaced by variety of humorous shows, including popular American series Home ...