Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

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Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how that message ...

Text message marketing has been popular channel for many companies over the last few years. If you haven’t tried this yet, it may be because you have the wrong idea about text message marketing. Used ...

When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...

The 2011 Experian Mobile Consumer Report reveals that 91 percent of American adults own a cell phone. Those cell-phone owners open an astonishing 97 percent of the marketing-related text messages they ...

Luxury retailer A|X Armani Exchange is doing a text-to-win promotion in an effort that also involves future SMS marketing. The "A/X $1,000 Shopping Spree Sweepstakes" call to action can be found on ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared ...