While you want to make most content as easy as possible for Google to crawl, there are certain instances in which you'll want to block bots. For the most part, bots and spiders are relatively harmless ...

Learn how the DOM structures your page, how JavaScript can change it during rendering, and how to verify what Google actually sees.

Google's Gary Illyes offers a candid overview of Googlebot, explaining there are hundreds of crawlers that aren't publicly ...

Want to know why your high-value pages aren’t getting indexed? Or why Google keeps crawling useless parameters over and over and over…but not your blog? Your server logs hold the answers. Yes, they’re ...

The content economy is in trouble. AI crawlers read websites, summarize information, and offer answers without sending users to the original source. The result? A dramatic drop in traffic from AI ...

Last week we reported that Googlebot will pretty much halt crawling and indexing websites using its desktop crawler and just crawl using its smartphone crawler (which caused a lot of confusion). But ...

Engineering teams usually have a quality assurance (QA) process. Without it, they risk releasing work that hurts the user experience and creates unforeseen technical issues – including major SEO ...

In 2019, a case study done by Analytive proved that the use of technical search engine optimization (SEO) could increase a software company’s database traffic by 26 times in eight months. Another ...