Patron CMO Lee Applbaum talks about the brand’s artisanal line and the evolution and challenges of the growing tequila market. Once upon a time, the process of making tequila involved crushing agave ...
The story, it can be a powerful thing. It’s the reason we trek to Napa to visit vineyards. It’s why we buy handmade and artisan-crafted trinkets at the farmers market. Heck, it’s what just persuaded ...
Patrón Spirits Company’s artisanal Roca Patrón line, launched this summer, has far exceeded initial projections and is re-energizing the upscale Tequila brand for the company, which has further ...
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