Millions are flocking to grow virtual gardens in viral Roblox game created by teenager A 16-year-old’s Roblox game, Grow a Garden, has shattered records for the most concurrent players in history.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

Roblox unveils a new experiences rating system going into effect on September 30, and players have mixed feelings about the ...

Demographics & Player Experience Roblox skews younger, with 54% of users under 13, according to Statista (June 2025). It thrives on social play, in-game currency (Robux), and creator economies.

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive ...

business | Technology Roblox game-buying frenzy is turning teens into millionaires As the company grows toward 100 million active daily users, contributors are finding there’s money to be had.