Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune ...

Editor: As a property marketer, recent articles ‘Sold on socials’ and ‘Lacklustre marketing leaves money on the table’ (p26, 20.09.24) resonated with my experience in the retail, hotel and office ...

Deciding when to call in backup is about listening to your business and recognizing the signs that it's genuinely ready for ...

Every investment made in a company should yield a return. Just like financial investing, there are a number of options. You select the ones that produce the highest return or address your highest ...

Every thriving business relies on a robust return on investment (ROI) to help gauge whether its investments are yielding a profit. Although you as an individual investor possess shallower pockets than ...

In an advertising landscape where every percentage point in market share and brand trust can hold millions, radio remains an elite performer. From enhancing mental availability to augmenting pricing ...

In today's dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities' effectiveness and return on investment. Traditional ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Digital marketing offers the compelling promise of accurate measurement and rapid time to market, but while increasing web site visits fourfold or delivering 100% more leads looks fantastic, the devil ...

On March 19, 2025, staff from the Securities and Exchange Commission (SEC staff) updated its prior guidance regarding the requirement to show net returns of an individual investment, or subset of ...