Restaurants develop marketing strategies to learn how to meet the needs of their target customers in such a way that they return and spread the word. When finances are tight, a family may choose to ...

In today's day and age, if you're not playing the marketing game, your restaurant is likely out of touch. From local online ads to geofencing and social media, there are a myriad of restaurant ...

A new white paper released by market research firm Technomic reveals what consumers think about leading restaurant brands' advertising efforts. As reported in "Perceptions of Restaurant Advertising: ...

As the web changes the face of advertising, marketing a restaurant no longer means merely handing out fliers or paying for ads on local radio and television -- and it's easier than ever. Whether ...

Most restaurants close within the first five years of opening their doors -- a harsh reality and huge risk for even the most seasoned restaurant owners. That's why it's even more important for small ...

As we enter the golden age of AI and automation, where can restaurant operators put these nascent tools to good use? Whether it’s a quick-service restaurant “hiring” AI to take orders in the ...

Living in the New York City market, I have grown accustomed to the noisy chatter that restaurateurs make attempting to lure guests into their restaurants. While the restaurant business has always been ...

WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...

ZivZo, a marketing agency based in the Potomac–Rockville area, announced the official launch of its specialized restaurant marketing program – an effort spearheaded by founder and CEO Benson Fischer.