Florida resident Cynthia Kelly bought Reese’s Peanut Butter Pumpkins expecting them to resemble the grinning jack-o’-lanterns pictured on the wrapper. What she unwrapped, however, was a smooth, featureless piece of chocolate.

Over the last few years, it feels like there has been a large increase in the number of limited-time Reese’s Cup variations and gimmicks. Many of these have been bad. But the newest crossover featuring Oreo cookies is the first time I’ve tried one of these oddball concoctions and enjoyed it. But only when RNG was on my side.

Discover how Reese’s, Nerds, Tim Tam and more are driving seasonal confectionery trends with bold flavours, gifting formats and multisensory innovation.