Platforms built to connect people, for better or for worse, are now for doing the opposite.

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in ...

The head of Instagram, Adam Mosseri, announced the new feature in a video message posted to the platform. The new feature allows Instagram users to browse a dedicated feed of reel ...

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Social media users have been left shocked by a new Instagram feature that's made them believe we're 'officially living in the future'. Advancements in technology are generally welcome things, ...

Instagram Blend lets you create a shared Reels feed with friends in DMs, offering a personalized content experience. To use it, simply join a chat, invite friends, and enjoy curated Reels together.

It comes as no surprise that Instagram Reels is copying TikTok in just about every way it can. The videos loop. The like, comment, and share buttons are on the right side of the screen. Even the ...

In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...

Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one. Reading time 3 minutes In many ways, ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...