Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

With a stalker out for unknown vengeance and her boarding school in rubble, Wednesday Addams doesn’t have time to do her makeup. She, instead, boasts draconian eye bags and a face void of color, not ...

When the annals of TikTok history are written, there will be many questionable and outstanding trends upon which to reflect. "Coquette makeup," "clean girl skin," "strawberry girl," "latte makeup." ...

THE “clean girl” aesthetic has been a glowing success for years – and it’s showing no signs of scrubbing off. Searches for the look, which centres on stripped-back beauty and pared-down fashion, hit a ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...