If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six ...

Curious about the Only Murders in the Building Rare Beauty makeup set? Fans of the hit series are buzzing with excitement over Selena Gomez’s Rare Beauty collaboration with Hulu, celebrating the ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. In an era of celebrity beauty brands, the market can sometimes feel ...

Music producer turned makeup artist? In a hilarious Instagram Reel posted Thursday, Benny Blanco tried applying fiancée Selena Gomez’s makeup — using exclusively Rare Beauty products, of course.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Call it a match in celebrity-founder, reader-beloved brand heaven: Shay ...