"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The Superbowl ad starts off with Shat declaring he’s “bringing fiber to the masses” before getting an ...

William Shatner has a new role: "bran ambassador." The Star Trek icon, 94, is the face of Kellogg's Raisin Bran's 2026 Super Bowl commercial, and PEOPLE has an exclusive first look. "Will Shat here," ...

Super Bowl spots, especially those featuring celebrities, are expensive. Smart brands milk them for all they can. And it makes perfect sense that one brand — Raisin Bran — would be comfortable with ...

When the Super Bowl kicks off Feb. 8, Kellogg's Raisin Bran will be there. The cereal company is launching its first Big Game ad for the brand, touting its high-fiber concentration and the importance ...

The Star Trek icon, 94, is the face of Kellogg’s Raisin Bran’s 2026 Super Bowl commercial, and PEOPLE has an exclusive first look. “Will Shat here,” he announces in the funny sci-fi-themed spot.