Podscribe has expanded its ad verification platform to include AM/FM radio, adding automated airchecks and unified reporting.

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

Research from Katz Radio Group finds radio ads with music perform nearly as well as TV in visual categories like skincare and ...

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

San Francisco – Feb 12, 2009 – Google, which has a hand in many businesses, is pulling that hand out of one: radio. In 2006, Google started Google Audio Ads as a means to connect business wanting to ...

The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.

The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...

(AP) Drivers listening to adult contemporary radio along Interstate 4 in central Florida are hearing ads like this: President Obama raised taxes on Florida’s small businesses, and his defense cuts ...