From choosing the right statistical test to reporting results in APA style, mastering statistics is essential for credible and impactful psychological research. Clear, transparent reporting not only ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Beth Morling, Ph.D., is a professor in the Department of Psychological and Brain Sciences at the University of Delaware and director of undergraduate education for the department. She is the author of ...

This program was updated from an MA in General Psychology to an MS in Psychological Research in Fall 2024. Students in the Psychological Research program can create individual programs in conjunction ...

Since the early years of this century, it has been commonplace for computerized analyses of athletic statistics to guide a baseball manager’s choice of pinch hitter, a football coach’s decision to ...