Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.

A promotional plan contains a detailed strategy for expanding your business or marketing a particular product. You have to take several factors into account when you write your promotional plan, such ...

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

You've been diligently managing your inbox, unsubscribing from countless email lists you no longer want. But suddenly, you're bombarded with promotional emails that lack an unsubscribe option. Don't ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

What are promotional products? Why do people love them so much? More importantly, how can an integration with this industry help your business? To get started, let me take you back to the beginning, a ...

Banks may offer promotional CD rates as their most competitive yields, but they aren't generally for the most common CD terms. Many, or all, of the products featured on this page are from our ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Effective May 3, 2018, any promotional items purchased with UAB funds must be sourced from one of the University Purchasing contracted suppliers listed below. All projects involving UAB marks, artwork ...

As Salada works to build brand awareness and lay the foundation for long-term growth, selling and promotional expenses for the reporting period increased to $81.40 million — accounting for 5.1 per ...