Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Today’s healthcare IT product marketing leaders face a dual challenge. First, the digital flood of emails, ads, and webinars ...

In the AI era, marketing faces a credibility crisis driven by years of overpromising and underdelivering, leading to ...

Lululemon is restructuring its product and marketing teams as one of its top executives exits. Choe joined Lululemon in 2016, became the brand’s chief product officer in 2018 and is credited with ...