When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Yarilet Perez is an experienced multimedia journalist and fact-checker ...