Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

The rapid integration of artificial intelligence (AI) into everyday technology has brought immense opportunities along with significant ethical challenges. Today, product designers are at the ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

If electronics tried selling themselves by speaking to you, would you have a greater urge to buy them? This is what a recent study published in Decision Support Systems hopes to address as a research ...